Autoresponders: 5 Reasons They’re An Indispensable Tool.
On the web everything happens a lightspeed. So you better be able to respond at lightspeed too! That’s where autoresponders fit into your marketing mix.
An autoresponder is a software “device” that will respond to a specific email address with a pre-established message. Sometimes, autoresponders are set up to respond with a whole string of messages spaced over time – this is called a “chain.”
The key reasons that autoresponders are indispensable are as follows:
(a) An autoresponder is an extra set of hands that automatically provide an appropriate response to a prospect or customer query. Price lists, agreements, brochures, FAQ, etc. can all be dispatched automatically. Set up properly, this saves hours and hours of manual labor.
(b) Autoresponders say a lot about your service goals. They’re fast, and they imply that you react to prospects and customers with some urgency.
(c) Smart autoresponders can take orders, process payments or track advertising campaigns automatically. Even smarter, some autoresponders can be set up to handle successive responses – for example, a newsletter renewal campaign that requires two or three follow-up emails.
(d) Autoresponders build lists. To use an autoresponder, email addresses need to be solicited. It’s a great way to build an email list for future use.
Autoresponders are available from a variety of sources. Some autoresponders are software add-ons to your email server and others are web-based services that accept mail, respond, and pass the email addresses back to you. Whatever choice you make, be sure that the autoresponder you use does not add on advertising messages to your response, or siphon off email addresses that you collect. With those caveats, investigate now how an autoresponder can be used in your business – you’ll be glad you did!
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Article Source: http://EzineArticles.com/?expert=Sean_Ray
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