Saturday, February 24, 2007

Autoresponder An Essential Business Tool

By Wouter Olwagen

If you still think like me the television remote is a handy device then I guess we were blindfolded the past ten years. I only realised recently, that even though I've had the opportunity to work in a technology environment for the past 100 years that most of us are still living in the past decade. I was aware of the technology to simplify business operations but never implemented it because of a lack of time and I guess I'm still part of the old school. I still don't see the point of dressing like everybody else just to be in fashion.

The technology that is worth looking at from a business point of view is a good email autoresponder. All you need to do is set up a standard message to respond to your customers e-mail messages. The autoresponder can be setup to auto respond to a message from a potential customer by triggering certain keywords. Implementing the auto respond technology, is a certain way to keep your customer interested in your product or service and also save you time by filtering certain messages, that doesn't require your immediate attention. For instance a message can be send to your customer confirming an order of one of your products and explain delivery time & thanking him for his support. A cool option is to respond a few days later with other related products offered.

Most of the internet service providers offer auto responding as part of their standard connectivity packages. Be sure to implement this technology to improve professionalism and time.


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