Autoresponders – Your First Four Emails

By Sean Mize

Using an autoresponder is pretty much a must – do in modern internet marketing. You simply must build a list, and you must build it using automated techniques.

So how long should your autoresponder sequence be?

Well, it varies dramatically depending on your purpose, but for ours and this project, you are simply going to start with a simple series of about 3-4 messages in your auto responder sequence. This will make it easy for you to learn the basics.

These emails are not designed to sell, but rather to allow your customer to get to know you. Remember, you are simply building a relationship with like-minded folks online, building an opportunity to begin to recommend your products or affiliate products on down the road. You want them to learn to like you, to trust you, to want to buy from you, and feel comfortable doing so.

Your first email should simply thank the subscriber for joining your list, indicating that you strive to maintain a quality mailing and will do your best to only send helpful information. If you have offered a free ebook or other product to first-time subscribers, you can include a link to that ebook in this email. This is certainly a get-to-know-you email.

Your second, third and fourth emails should be spaced about 4-6 days apart, and should simply be useful information for your subscribers. You can send links to additional free ebooks, to useful info on your web site, or you can simply write content with good information, and send it to your subscribers.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.

Article Source: http://EzineArticles.com/?expert=Sean_Mize

Autoresponders - 5 Reasons They're An Indispensable Tool

By Sean Ray

Autoresponders: 5 Reasons They’re An Indispensable Tool.

On the web everything happens a lightspeed. So you better be able to respond at lightspeed too! That’s where autoresponders fit into your marketing mix.

An autoresponder is a software “device” that will respond to a specific email address with a pre-established message. Sometimes, autoresponders are set up to respond with a whole string of messages spaced over time – this is called a “chain.”

The key reasons that autoresponders are indispensable are as follows:

(a) An autoresponder is an extra set of hands that automatically provide an appropriate response to a prospect or customer query. Price lists, agreements, brochures, FAQ, etc. can all be dispatched automatically. Set up properly, this saves hours and hours of manual labor.
(b) Autoresponders say a lot about your service goals. They’re fast, and they imply that you react to prospects and customers with some urgency.
(c) Smart autoresponders can take orders, process payments or track advertising campaigns automatically. Even smarter, some autoresponders can be set up to handle successive responses – for example, a newsletter renewal campaign that requires two or three follow-up emails.
(d) Autoresponders build lists. To use an autoresponder, email addresses need to be solicited. It’s a great way to build an email list for future use.

Autoresponders are available from a variety of sources. Some autoresponders are software add-ons to your email server and others are web-based services that accept mail, respond, and pass the email addresses back to you. Whatever choice you make, be sure that the autoresponder you use does not add on advertising messages to your response, or siphon off email addresses that you collect. With those caveats, investigate now how an autoresponder can be used in your business – you’ll be glad you did!

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Article Source: http://EzineArticles.com/?expert=Sean_Ray